For startups between Seed and B that need a partner who's actually seen things break at scale. Not another PowerPoint — a thinking partner who has done it.
"Most startup problems are not strategy problems. They are operational ones in disguise."
Early-stage chaos is normal. Staying chaotic at Series A is a choice. Lambertiana Advisory works with founders and early-stage teams that need someone to build the scaffolding before it collapses — without the overhead of a fractional COO or the price tag of a Big Four consultancy.
Based in Amsterdam with roots in Italy, we bring direct experience from both the Dutch startup ecosystem and the Italian market. We know where things break, and we know how to fix them before they do.
Building the processes, team structures, and ways of working that let your startup scale without losing what made it special.
A thinking partner for founders navigating growth, difficult decisions, and competing priorities. Practical and direct — especially when it is uncomfortable.
Moving into the Netherlands or Italy? We know both markets from the inside: regulatory landscape, commercial culture, and who to talk to first.
Lambertiana Advisory is Mario Villani — an Italian-born operations and logistics professional with 12+ years of experience inside complex international organisations, including one of Europe's largest travel tech companies.
We work with startup founders and early-stage teams as a trusted outside voice: someone who has seen how things break at scale, and can help you avoid those mistakes early.
Founder, operator, or investor with a portfolio company that needs support.
Reach out directly.